What we do
- Brand & Assortment Architecture: Clarify brand vision, customer target and supporting product architecture across price, categories, newness cadence.
- Category Performance Reset: Diagnose where customer demand, inventory flow and margin discipline are misaligned, prioritize the highest-impact actions for the next 90 days and beyond.
- Margin & Operating Discipline: Connect price position, cost structure, promotional guardrails and cross-functional accountability to improve profitability while protecting brand equity.
- Distribution & Channel Strategy: Identify, build and navigate the execution of directly operated and wholesale partnerships across both physical + digital.
- Executive Advisory Partnership: Ongoing leadership support to strengthen decision quality, navigate key tradeoffs, align teams and build the culture needed for transformation.
Category Expertise: Handbags, Jewelry, Watches, Accessories, Footwear and premium lifestyle. Engagements are tailored to your brand vision & growth ambition.
About
Denise Junell Johnson is a retail executive and category strategist known for driving reinvention and growth within the premium + luxury space.
As a life-long lover of fashion and jewelry she has more than two decades of industry experience, including 22 years with Nordstrom. She has driven transformation across Women’s categories enabled by customer-led strategies and disciplined portfolio management. Her expertise is rooted within the Handbags, Jewelry & Watches, Accessories and Footwear space.
Denise partners with leaders and organizations to clarify strategy, unlock category potential and build high-performing teams that deliver sustained, profitable growth. Her advisory approach is direct and collaborative, aligning cross-functional stakeholders and translating insight into scalable commercial impact.
Contact
Prefer email? Send a note to hello [at] denisejunelladvisory [dot] com.